BRAND GUIDELINES

Focus on creating a clear, consistent visual identity that feels true to the brand. This includes defining a strong colour palette, selecting typography that aligns with your brand’s tone, and curating imagery that supports the overall message. We approach each project with intention, making sure every element from logo usage to layout principles works together to tell a story.

Understand the Brand

Discuss the client’s vision, mission, target audience, and brand personality.

Research and Gather Inspiration

Analyze competitors, industry trends, and visual styles that align with the brand.

Define the Logo Usage

Establish rules for logo placement, variations, clear space, and sizing

Select Brand Colours

Choose a colour palette with primary, secondary, and accent colours, including HEX, RGB, and CMYK codes.

Specify Typography

Determine primary and secondary fonts, including guidelines for headings, body text, and hierarchy.

Establish Visual Elements

Define graphic styles, icons, patterns, and imagery to maintain consistency.

Create Layout and Application Guidelines

Provide examples of how the brand should be applied across various platforms (digital, print, social media).

Compile and Deliver the Brand Guide

Organize all elements into a clear, structured document for client use.