LOGO DESIGN

Start by understanding the brand’s core values and audience, then explore ideas through sketching. The focus is on building a strategic brand identity that clearly communicates the brand’s message while creating a lasting, consistent presence that is versatile, recognizable, and scalable across all formats.

Understand the Client's Brand

Discuss the client’s vision, target audience, industry, and brand personality.

Conduct Research and Gather Inspiration

Analyze competitors, industry trends, and visual styles to create a unique and relevant logo.

Sketch Initial Concepts

Brainstorm and create rough sketches to explore different design directions.

Create Digital Drafts

Develop refined logo concepts using design software like Adobe Illustrator.

Select Typography and Colours

Choose fonts and colour palettes that align with the brand identity.

Refine and Finalize the Design

Adjust proportions, spacing, and details for a polished look.

Present Logo Variations

Provide different formats (full colour, monochrome, icon-only) and mockups for real-world applications.

Deliver Final Logo Package

Supply the client with all necessary file formats (AI, PNG, SVG, etc.) and a usage guide.